CATCH THE NEW WAVE IN MARKETING

Approximately 235M U.S. mobile subscribers, marketers can now reach nearly all US consumers with targeted mass marketing. Across all ages, 69% of all users use SMS (text) messaging, with SMS usage at 84% amongst youth ages 13-34, and as high as 64% among adults ages 35-64. Mobile Internet use has also become mainstream, with use approaching 30% across all ages and phone types, and 40% for ages 13-34. More than 88% of all active handsets in the U.S are enabled for SMS, and 64% are enabled with browsers to access the Internet.

“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).